As part of the account services team at Rethink, I supported Québec Cinéma on the campaign for the 42nd edition of the Rendez-vous Québec Cinéma, the agency’s first collaboration with the festival. Everyone knows classics like C.R.A.Z.Y. and Mommy, but audiences are often less familiar with recent Québec films. The “Dû pour un Rendez-vous” (“Due for a Rendez-vous”) campaign positions the festival as the perfect time to catch up on the best local cinema of the past few years. It also aims to break the perception that the event is only for film buffs: it’s a chance for everyone to catch up. The campaign ran on TV, online and on outdoor billboards throughout the festival.
