As part of the account services team at Cossette, I supported Super C on the launch of its “Vu chez Super C” (“Seen at Super C”) campaign, designed to reinforce its position as the grocery store with the best value for money in Québec. The idea plays on Quebecers’ love of spotting their favourite celebrities: if even they shop at Super C, the deals must be worth it. Chef Luca Cianciulli, winner of Les Chefs!, vouches for the quality of the products. Singer Claudia Bouvette, a Gen Z favourite, showcases online ordering with free pickup. In a second phase, Pierre-Yves McSween, probably Québec’s best-known accountant, joined in to praise Super C’s value for money. The campaign ran across Québec on TV, online and on social media.
