As part of the account services team at Rethink, I supported Bumper to Bumper on a revamp of its brand platform, backed by a new campaign and a brand photoshoot. In a category whose advertising codes hadn’t changed in decades, the brand wanted to stand out by bringing a fresh perspective to the industry. In a world where we tend to replace rather than repair, nothing feels more satisfying than breathing new life into the things we love. We positioned Bumper to Bumper as an ally for the maintenance, repair and preservation of cars, under the signature Long live your car. On the design side, the platform was fully reworked, with a refreshed logo, colour palette and typography, plus a complete overhaul of the brand guidelines. The campaign ran in video, radio, out-of-home and online.
