As part of the account services team at Rethink, I supported the Réseau de transport de l’agglomération de Longueuil (RTL), Québec’s third-largest urban transit company, as it modernized its brand for its 50th anniversary and an evolving service offering. The project included a new brand platform, a refreshed logo and a restructured brand architecture, all carried by a new signature: On trace la voie (“Leading the way”). The line promises simple, easy travel and positions the RTL as a force for a more sustainable, connected community. The cleaner, more flexible visual system was designed to work across every touchpoint. It rolled out in phases on buses, at bus shelters and on social media.
